Corporate Communications & Brand Strategy
Clear positioning and joined-up communication for organisations navigating growth, change or greater visibility.
Communications Consultant · Cultural Entrepreneur · Author
JoanAdu
Entrepreneur, Communications Consultant & Author
Preserving Culture. Shaping Narratives. Inspiring Impact.
Lagos · NigeriaScroll to discover
The person behind the work
Story, strategy and enduring impact
Joan Adu is an entrepreneur, corporate communications and marketing consultant, and author with over 15 years of experience driving brand growth, strategic communications and reputation management across corporate and entrepreneurial spaces.
15+ years
in integrated marketing communications
10 years
building Agbeke
₦5,000
starting capital
100+
brand, communication and event projects delivered
Available for pre-order
Agbeke Alaso-Oke: A Story of Passion, Art and Growth
Weaving Purpose, Preserving Heritage, and Building a Legacy Through African Fashion
What does it take to build something meaningful from almost nothing? In Agbeke Alaso-Oke: A Story of Passion, Art & Growth, Joan Adu shares a powerful journey of resilience, creativity and purpose — one that transforms a simple beginning into a thriving lifestyle brand rooted in culture and innovation.
A connected body of work
Ways to work, learn and connect
01
Consulting
Strategic communications support for organisations and leaders navigating visibility, reputation and growth.
02Speaking
Considered talks, moderation and workshops rooted in communication, entrepreneurship and culture.
03The Book
A candid account of building a purpose-led cultural venture from a simple beginning.
Cultural entrepreneurship
Agbeke Alasooke
Founded in 2016, Agbeke grew from a small beginning into a cultural venture devoted to preserving Aṣọ-Òkè through contemporary design and storytelling. Its work is shaped by local weavers, artisans and the belief that heritage can remain living, relevant and proudly African.
Considered expertise
Communication for moments that matter
Strategic counsel, practical preparation and purpose-led conversations — shaped around the people and outcomes in front of Joan.
Public Relations & Reputation Management
Proactive PR planning and considered reputation support before, during and after high-visibility moments.
Marketing Communications Strategy
An integrated plan for reaching the right audience with a coherent message across appropriate channels.
Brand Storytelling & Content Strategy
Narratives and content systems that make expertise, purpose and value easier to understand.
Speaking Engagements & Moderation
Keynotes, panels, moderation and facilitated conversations shaped for the room and its purpose.
Entrepreneurship & Business Mentorship
Thoughtful guidance for founders and emerging leaders building purpose-led work with limited resources.
Early readers
Words on the book
In preparation
Approved endorsements will appear here.
Only final, client-approved quotations and attributions will be published. No placeholder testimonials are used on this site.
Master’s Degree in Corporate Communications
Rome Business School Nigeria
Mini MBA
International Finance Corporation (IFC)
B.A. Mass Communication
Babcock University
ANIPR
Nigerian Institute of Public Relations (NIPR)
Winner, MSME Awards for Excellence in Fashion and Style
2019
South-West MSME Ambassador
2019
Non-Executive Board Member (Marketing & Communications)
ACE Grade
Media footprint
Ideas in public conversation
Selected coverage of Joan’s work across communications, enterprise and cultural preservation.
Channels Television
TVC News
The Guardian Nigeria
BusinessDay
Nigerian Tribune
A considered letter
Letters on purpose, story and culture
Join Joan for occasional notes on entrepreneurship, communications, cultural heritage and the journey behind the book.